Attention Entrepreneurs, Solopreneurs, Salespeople, Consultants, Coaches, and other Service-Based Professionals...

"The Smart Networking System:
Unlock the Secrets to Winning More Business, Leveraging Your Time, and Making More Money through Relationships ...Even if You Hate to Network!"

This strategic approach to networking will help you get greater results and attract more opportunities to your business. My step-by-step formula will show you how...

From Liz Lynch, Naples, Florida Dear Fellow Entrepreneur, It's hard not to feel like Goldilocks sometimes when it comes to networking, isn't it? You don't want to come across too hard, and look like you're in it for yourself. My friend Warren Whitlock would call it being "That Guy," the one whose only interest is to get his business card in your hand, find out what you can do for him, and move on to the next person as quickly as possible.

But you don't want to be too soft and just flit around networking events or on social media sites, forcing yourself to interact with people or maybe even genuinely enjoying yourself, but not really knowing how to take the relationship further into a true win-win from a business standpoint for both sides.

In either case, networking can either feel uncomfortable or unproductive, and you end up wasting a lot of time for little payoff. This isn't good for your business.

The key is to get the balance right, and it's simpler than you think.

Traditional networking advice has left a lot of people totally confused and financially unfulfilled.

The problem is that we've been brainwashed by messages that were well intended originally, but have since been interpreted way too literally to the point where they no longer make any sense.

Take this one for example: "Give first." Great message, but after so many iterations, many people have interpreted this to mean, "Giving is good, taking is bad."

Therefore, no one ever wants to be seen taking anything. We'll go to extremes not to be seen as taking. But think about it. There can't be a giver unless there's someone on the other end to take that gift.

Still, despite the confusion, you give...and give...and give. But nothing happens. You go to meeting after meeting, talk to lots of people, collect tons of business cards, and agree to numerous one-on-ones over coffee. Yet in the end no one ends up making any money except Starbucks.

But if you didn't network, where would new business come from?

Why networking is one of the best ways to get known by your target market and get business quickly…but you have to be STRATEGIC

Unlike the Fortune 500, you don't have a huge advertising budget to build awareness and convince potential customers to buy from you.

Entrepreneurs, independent sales people, consultants, coaches and other service-based professionals have to compete through word of mouth and referrals. So it's about relationships, and getting others to recommend you and be your de facto virtual sales force.

But first, they need to really understand what you do, know your specific target market, and have the ability to reach that audience. But there's one more thing that you can't forget...

People need a strong reason to recommend you over others who do what you do. Liking you is one reason, and you may get a few referrals here and there. But to have a sustainable business, you want a large and steady pipeline to new customers that you can set up once and pretty much run on autopilot.

This takes a whole new level of thinking about your business and a whole new approach to the kinds of relationships you should spend your time building.

But here's the thing - building relationships this way doesn't come naturally to a lot of people. They got into business because they had a marketable skill - as a graphic designer, sales person, career coach, etc. And they've built relationships in the past mostly from proximity - with school mates, co-workers, and people in their neighborhood - rather than purposefully.

They're really unclear about how to build relationships that help their business.

I admit it, when I left corporate America, I didn't know how to build strategic relationships either. But since I've been deeply immersed in the world of networking for nearly 9 years--writing about it, speaking about it and studying it from all angles--I've enjoyed a lot of successes from the contacts I've made.

As a first-time author without an agent, for example, I got my book deal from McGraw-Hill with a single email sent to the right person in my network. And when I knew I wanted a top agent for my 2nd book, I used Facebook to attract one of the best.

I've been asked to speak at companies as diverse as Google, Boeing, 3M and KPMG on the topic of networking, I've appeared on ABCNews,Fox Business News, CNNRadio, and NPR, and been featured in The Wall Street Journal, The New York Times, USAToday, Forbes.com, BusinessWeek and CNBC.com.

And before Smart Networking was released last year, I spent 17+ years as a strategy and business development consultant to corporations like Time Warner, United Airlines and Telstra in Australia. So melding strategy, relationships and business is dead center in the bulls-eye of my skills, experience and passion.

You can bypass a lot of the mistakes I made when I first became an entrepreneur and leverage my knowledge to take a giant leap in your overall business growth.

What if new business could come in a flood instead of drop by drop?

What would you do with the extra income in your business? What are you putting up with that you would fix right away?

Early on in my business I had some lean times as I was figuring out my niche, getting known, and finding the right style for building the right relationships. I didn't have the money for a new computer, which by then was already a few years old and fast becoming a liability.

It was constantly freezing up. I was stopping my work every few minutes to save my spreadsheet or my word document in case of a crash. I never turned off my computer at night because it would take half an hour to shut down and 20 minutes in the morning to boot back up. I was constantly running low on virtual memory so applications were painfully slow and it would take ages for web pages to load.

Eventually I stopped to calculate what tolerating all of this was costing my business. I was shocked. By a conservative estimate, I figured that my productivity was about 70% of what it could be.

That equated to losing 1.5 days in a 5-day workweek! That was crazy!

When I stopped to think about that, I decided I couldn't afford NOT to invest in a new computer right away. I wasn't used to carrying a balance on my credit cards, always paying them off every month, but I decided that I'd rather go into debt for a short period than continue with the ongoing frustration of dealing with this old technology.

Then something very interesting happened. Within a few days of ordering my new laptop, keyboard and big screen monitor, I got a referral for a project that immediately brought in $15,000. More than enough to cover the computer expense. And then soon after a $9,000 assignment followed, an $11,500 speaking gig, and a multiple six-figure project, all within a span of a few months.

I thought that once I had the new clients, I could get the new computer. But the truth is, once I decided to tackle the technology challenge head on first, I finally got into the right mind space to attract a ton of new business.

All it took was a decision...a decision to make the long overdue investment, and find a way to make it work financially. There's always a way.

So think about what you'd fix in your business infrastructure if you won just one or two new clients or closed one or two more deals.

What would you upgrade? What would you improve? What would you expand? Make a list. Sometimes it's great to have a wish list of all your wants and desires to help you prioritize.

How would these things make you more effective in your business and more successful?

Next think about what you'd change if you got a lot of new clients or at least a much steadier flow of them? How would that massively change not just your business but your life?

Then ask yourself...why wait to have all of this? Why not get it now?

So what's missing?

What's missing is your decision to get the help you know you need. It's as simple as that.

Figuring things out on your own has gotten you this far. To get to the next level of your business, you need a new awareness, new knowledge, and a commitment to take action and step up.

I've put together a brand new program specifically designed to help you...

"The Smart Networking System:
Unlock the Secrets to Winning More Business, Leveraging Your Time, and Making More Money through Relationships ...Even if You Hate to Network!"

In this course, you will discover...

• How to uncover the TRUE VALUE in your business that your contacts are dying to tell others about
• My simple but POWERFUL PROCESS for setting your networking strategy that will help you achieve results in record time
• The very first question you need to answer that will TRANSFORM your approach to networking forever
• How to set up STRATEGIC ALLIANCES that will bring in a flood of new business instead of a trickle
• EASY WAYS to keep in touch with your network that take just minutes a day
• How to reduce the usual time lag between effort and RESULT...and dramatically increase your payoff and ROI
• My secret framework for PRIORITIZING CONTACTS and determining which ones are the right ones to spend your time with
• Tricks for avoiding networking BURNOUT - If you're totally frustrated with networking and are ready to throw in the towel, you definitely need to know this
• How to MOTIVATE your contacts to recommend your products and services
• Must have tools for maximizing your PRODUCTIVITY on social networking sites
• How to be RELEVANT to your network so you stay top of mind
• The 4 things you need to do--and the one thing you shouldn't--before you FOLLOW UP with new contacts
• How networking is DIFFERENT today, and in many ways easier, than it ever has been...and why continuing to network the old way will only put you further behind
• Why being an introvert is NOT a liability, and how it can actually help you
• The secret to finding the BEST PLACES to network that no one has ever thought to teach you
• The 7 ROOKIE MISTAKES to avoid in social networking that make you look unprofessional and can even damage your personal brand
• How to fit networking into your schedule so that TIME is never an issue again
• What your CUSTOMERS can tell you about who you should be networking with, if only you would ask
• How it's possible to accomplish all of this WITHOUT the high-pressure, sleazy, "networking jerk" tactics you've been so careful to avoid

There are many things you'll learn in this class that you've never heard before, maybe even some things that go against the grain. But that's a good thing. Whether you're an expert networker or just barely have a grasp of the basics of networking, this information will truly change your life.

If you've already read Smart Networking, this course is a powerful companion and will take the concepts much deeper. It's something readers have been asking for and now it's finally compiled into one comprehensive program.

"The Smart Networking System:
Unlock the Secrets to Winning More Business, Leveraging Your Time, and Making More Money through Relationships ...Even if You Hate to Network!"

Here's what you'll get in The Smart Networking System:

1. Your Smart Networking System Audio CDs
A total of 5 CDs that take you through a methodical, step-by-step process to develop the ideal networking plan for your business. Listen to them in your computer, car stereo, or other CD player, or transfer them to your iPod or mp3 player to listen on the go. You'll want to hear these over and over and keep them in your success library for years to come.

2. Your Smart Networking System Companion Workbook
Every CD of the System has a corresponding Action Guide with exercises, checklists, and resources. The Action Guides have been compiled into a printed 70-page workbook and inserted into a binder for easy access. Also great for future reference if you ever feel stuck or have a new BIG goal you want to go after. Simply go through the materials again to get your plan together quickly

"PLUS, as a special BONUS... get the first 2 months FREE in my Exclusive Smart Networking Inner Circle"

Once you receive The Smart Networking System, I want to make sure you have ongoing support and updated information on a regular basis. That's why I'm gifting you the first 2 months FREE in my new Smart Networking Inner Circle. This exciting new program offers 

• Monthly expert calls
  Learn important strategies from me and other experts on networking, business development, marketing and success that will build your visibility, make networking easier, and bring you more opportunities.
• Monthly open Q&A calls
  Get answers from me to any questions you have about implementing Smart Networking strategies and techniques, or anything else about your business.
• Recordings of all group calls
  Enjoy the opportunity to re-listen to a call to get out all the nuggets of information. The audio recordings will be another great resource for you to refer to again and again!
• Transcripts of expert interviews to reinforce your learning
• Special coaching call-in days
  Get private one-on-one laser coaching from me during my scheduled "office hours." If you come to the call prepared with quick and specific questions, I'll give you quick and specific answers to help you move forward and get the results you want, in 10 minutes or less.
  
• Exclusive online forum
  Network with other members, find joint venture and referral partners, engage in discussions and get feedback on your challenges.
  
• Occasional surprise bonuses just for my Inner Circle members!

This special offer is for NEW Inner Circle members only. You don't have to wait -- your membership benefits will begin as soon as your purchase is complete. This offer is optional, but if you accept it, your credit card will automatically be charged only $27 60 days from now and then monthly thereafter for your membership. If at any time you want to cancel your membership, simply let us know via phone or email and we will STOP your membership immediately. There's absolutely NO risk!

Are You Ready to Bring In More Business More Easily and More Profitably?

Here's the deal...The purpose of this program is to help you not only learn how to build key relationships, but also unlock the unique value in your business that your contacts will be dying to tell the world about.

How much of an investment are you willing to make in your future and your business?

Because really, once you learn the skills, strategies and new way of thinking that I'm going to teach you, you will, without question, understand what it takes to develop a cadre of strong supporters who'll spread your message and funnel loads of new business directly to you...YEAR after YEAR.

Clients pay thousands of dollars to coach with me to learn strategies that could literally be worth millions of dollars over the lifetime of their business. But you won't have to pay thousands to learn this system.

I truly believe that the more smart networkers that are out there, the more WE ALL benefit! So I want to make this offer irresistible to as many people as possible.

That's why, after much deliberation, I arrived at an investment of only $397.

That's a compact price for a simple, powerful, HIGHLY effective series that will change the way you work and build business relationships forever.

When you realize the power of what I have to share with you, you know you can EASILY make back that $397 with your very next new client, and that it would be foolish NOT to take advantage of this training right now so you can get that next client much more quickly.

Smart Networking strategies have been put to the test in diverse industries...

I've helped entrepreneurs and professionals discover untapped value in their business and leverage it to increase revenues from networking.

Here are just a few quick examples...

And this is just a small sampling of the success stories that I've received.

If Smart Networking has worked for me and for others - women and men with diverse backgrounds and businesses - I'm sure you can see the possibility of it working for YOU as well!

So think about it…

Are you ready to...

• be more focused and targeted with your networking so you can spend less time and get more from it?
• have an enthusiastic team of supporters eager to spread the word about what you do?
• get off the networking hamster wheel and start getting tangible results?
• establish alliances and new revenue streams that will help secure the future of your business?
• sell yourself confidently and convincingly without ever feeling sales-y?
• become highly skilled at developing win-win business relationships?
• position yourself first in line for the coming economic recovery?

Let me show you how to profit from networking AND have fun while doing it. They don't have to be mutually exclusive.

Click on one of the buttons below now and we'll get you all the information you need to get started…

I can't wait for you to join me in building win-win relationships that rev up revenues in record time and make networking more fun.

To your networking success!

 

Center for Networking Excellence
212-812-4408
E-mail: info@networkingexcellence.com

© Liz Lynch, Center for Networking Excellence