THE EZINE FOR SMARTER NETWORKING
Smarter Networking = Faster Success

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August 2007
VOLUME 4, ISSUE 10

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Hi there!

By the time you read this, I’ll be just at the starting point of a 3-week vacation in Asia, which means that with my twice monthly publishing schedule, I’ll be writing the next issue of Network NOW from somewhere in Indonesia. But that’s okay, I look forward to the challenge of finding networking inspiration among the volcanoes and rice fields on the other side of the world. ;-)

In the meantime, for those of you in the New York area, be sure to scroll down for info on how to register for the upcoming Power Networking seminar I’m giving with Rick Frishman on September 11 at the Learning Annex. There’s a special offer just for Network NOW subscribers, so be sure to take advantage while you can.

Happy networking!


Liz Lynch
Executive Director, Center for Networking Excellence LLC
& Publisher, Network NOW!

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Think Conferences, Trade Shows and Conventions are Great Places to Network?

They are...IF you know how to work them.

Learn the step-by-step process I use to attract new business and maximize every conference I attend. My networking strategies for what to do before, during and after the conference will work for you too, I guarantee it.

Read more about my latest program "Conference Success Secrets: How to Build Your Network, Strengthen Relationships, and Reach Your Goals at BIG Events".

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To Get Connected, Be a Connector
By Liz Lynch

Making referrals and recommendations on behalf of others is a critical activity in networking, and probably something most of us don’t do enough of because we’re too busy with own issues. So I’ve been trying to make more of an effort lately to make connections and bring more people within my network closer together.

Why is this so important? When you become known as a go-to person, your circle of influence grows. Everyone will want to ask you for a recommendation or be recommended by you. But give generously and don't keep score. You'll be more effective at building a solid network when you keep your intentions pure.

If you’ve been neglecting your network recently, take a moment and think about a connection you can make that could make a big difference in the business or personal lives of your contacts. Here are 5 ideas:

  • Connect someone to a FRIEND: Have two colleagues who seem to be on the same wavelength and should know each other? Make the call. Arrange for the three of you to have lunch or get together for coffee. No obligation, no pressure, just a chance to introduce them and chat about what they have in common.
  • Connect someone to a VENDOR: Working with a vendor who's done an excellent job? Make a referral. I recently changed business banks and my new banker has been so attentive, I love having someone I can call directly if I need anything. I took a few of his cards the last time I was at the branch and have been handing them out to every small business owner I know.

  • Connect someone to a RESOURCE: Using a service that has helped you tremendously? Spread the word. I started the Liz Recommends section of my website to pass along resources that could help others with the same needs, and I do the same thing on my blog. Click over to The Stealth Networker to read more about a book I recently recommended to a number of people.

  • Connect someone to an ORGANIZATION: Involved in a networking group or non-profit cause that you feel strongly about? Share it with somebody. At a recent talk I gave, one of the participants was a new entrepreneur, six months into her business and looking to connect with other women business owners. I gave her the contact info for the National Association of Women Business Owners, where I had once served on the board of the New York City chapter.
  • Connect someone to a CUSTOMER: Have you looked beyond your area of expertise to find out what else your customers might need to make their businesses more successful? Do it now. We can get so caught up in our own area of a project that we don't think beyond the visible boundary. But the more of a resource you can be to your customers and the more connections into their companies you forge, the more valuable you become to more people on the inside.

Good networkers are generous with sharing information and resources because networking is not only about getting what you need, but helping others get what they need. Sometimes we find it hard to get into the giving mentality because we question what value we can possibly offer. But we all have something to give, and making a connection for someone can be priceless.

© 2003-2007 Liz Lynch

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: " Liz Lynch is a business networking expert whose products, programs and seminars help entrepreneurs and business professionals get clients, build their business, and reach their goals through networking.   If you're ready to start networking smarter, get your F R.E*E business networking tips now at www.NetworkingExcellence.com."

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Liz Lynch is founder and executive director of the Center for Networking Excellence which develops products and programs to help professionals learn how to build profitable relationships, and network smarter, not harder.   Her flagship 102 Secrets to Smarter Networking booklet and the breakthrough Networking to Win audio tutorial have sold across six continents.   To find out more about Liz and the Center for Networking Excellence, to receive a F R.E*E copy of the 7 Days to Smarter Networking e-course, and to be notified of new products and services, visit www.NetworkingExcellence.com.

Center for Networking Excellence, LLC
666 Greenwich Street # 428, New York, NY 10014
Phone: 212-812-4408, Info@NetworkingExcellence.com

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Power Networking Seminar at the Learning Annex (Event #596HNY)
New York City, 9/11/07, 6:45-9:30pm

If you live in the New York City area, join me and Rick Frishman, publicity guru and author of Networking Magic, as we show you how to use networking effectively and efficiently as a tool for reaching both professional and personal goals.

And as a very special offer for my newsletter subscribers only...Come to the event and get a F^R.E*E copy of 102 Secrets to Smarter Networking as my gift to you for your support. Once you've registered on the Learning Annex site, email me at liz@networkingexcellence.com so I can bring a copy for you.  

Remember, to qualify for this special offer you must be a subscriber to this Network NOW newsletter by the date of the event, and attend in person. Not a subscriber yet? It's easy, just sign up here.

Hope to see you there!

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Just click on the cover to the left, complete the simple form on the page, and you'll get a F R.E*E copy of the e-course, 7 Days to Smarter Networking , along with your subscription to Network NOW.

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